Kryla

A social video promoting a mobile app for women

Full case on Behance
  • Motion
  • Illustration
  • Art direction
Hand-drawn illustration of a finger pressing a red SOS button on a lilac smartphone, surrounded by floating SOS bubbles

A promo video for women living with domestic violence, with one quiet message: there is a way out, and you don’t need to call anyone or do anything risky to take the first step.

Soft pastels, no scary imagery, no app branding, for the sake of confidentiality.

Pastel illustrated figures of women standing apart on a pale pink background, from the Kryla domestic violence awareness video
Illustration of a hand reaching down toward a red-haired woman in green as she turns away, among pastel figures

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