Survivors Aid Platform

A video for a support platform for people affected by war crimes.

Full case on Behance
  • Motion
  • Illustration
  • Art direction

The Survivors Aid Platform is a support service for people affected by war crimes.
Because of the full-scale war, thousands of people need help, yet many don’t seek it out of trauma and shame.

Our task was to show the way to the platform without pushing.
Instead of pressure, we wanted to build an intuitive, trusting first contact, so the video speaks quietly and leaves the decision to the viewer.

Key visual from the Survivors Aid Platform campaign: Inner State hugs its knees under a red scribble beside the Ukrainian slogan 'Bullets hit not only the body'
Eight illustrated Ukrainian posters on a brick-wall billboard, each showing Inner State facing a war trauma (destroyed homes, lost belongings, displacement, paperwork) with a support hotline and QR code
Storyboards and colour palette for the Survivors Aid Platform explainer: dog sketches, the main idea of a character anyone can relate to, and two hand-drawn frame sequences in navy, white and blue
Frame-by-frame illustration of Inner State at home in an armchair, playing with a dog in a blue collar beside a framed family photo

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Let’s go.

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